Color choice is a challenge for even the most seasoned designers. Let us make it easier for you!
Our best tip is to limit your design to three colors, and use them according to the 60/30/10 rule. By limiting your colors and prioritizing their use you make it easier to choose what to use in each scene you build.
This is the first color you reach for, it drives the look of the video. Can be used for any and all elements in your video - backgrounds, accents, even text.
This supplements your base color, used to draw attention and break up the base color. Usually used for accent shapes and call outs but can also be swapped with the base color to provide occasional variety.
Usually as backgrounds or for text. Black and white are most common.
<aside> 💡 Note: 60/30/10 is a guideline for the color usage across the entire video and not an exact science! Sometimes you’ll use more or less of a color but try this principle to get started.
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This will be the primary color associated with your content as it will be used 60% of the time. Here are the three ways to choose this important color! Expand each to see examples.