Let your script drive your stock footage choice! Review your script for mentions of emotion, setting or use of metaphors to find intuitive places to add stock content.
Example: Here, the script is about the ease of using Google Workspace. A series of stock footage showing relaxed users emphasizes this message. See Full Video & Duplicate
SCRIPT: By integrating all of its apps, Google Workspace makes it easier to work across them and collaborate with others. You can share files and documents with anyone, anywhere, and in real-time. This feature is particularly helpful for remote teams who need to work together on projects.
How We Built The Scene:
Add Multiple Stock Videos to Your Scene
SCENE:
<aside> 💡 Note: When using videos of people, choose authentic emotions instead of overly dramatic stock footage that feels in authentic. We are aiming for a professional feeling, not an infomercial aesthetic.
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Example: Here, the script discusses building hospitals. The use of stock images and footage of hospitals throughout really sets the scene for the viewer. See Full Video & Duplicate
SCRIPT:
Today, we're diving into Hospital Construction Standards. Hospitals are not like any other building. They are designed with a critical purpose to save lives, and we play a pivotal role in making that happen.
How We Built The Scene:
Add a Realistic Backgrounds with a Stock Image
SCENE:
Hospital Construction 101_ Essential Standards.mp4
Example: The script's message, "small actions can add up to make a big impact" is illustrated through two videos. The first shows a single bottle on the beach, and the second depicts large areas of thriving nature. See Full Video & Duplicate
SCRIPT: Together, we can make a real difference and achieve our sustainability goals. Remember, small actions can add up to make a big impact.
SCENE:
Sustainability Initiatives (3).mp4
A slightly more advanced way to use stock footage is to place it as a moving and dynamic background for the rest of your scene to be placed on top of.
Example: In this scene a video of rotating cells is used in the background to create movement and texture that aligns with the theme of the video: infectious disease.
SCRIPT: Welcome to Greenview Medical Center. As part of our ongoing commitment to excellence in care, this short training video will guide you through the 3 key steps on how to approach situations with patients who might have a highly contagious disease.
How We Built The Scene:
How To Use Stock Footage as A Moving Background.
SCENE:
Epidemic Situation Protocol.mp4
<aside> 💡 Note: Textures can become overwhelming if used alongside too many other elements. Be mindful of your reasoning behind selecting a texture. When using videos as a background, ensure they are not excessively distracting, that they loop smoothly, and maintain sufficient contrast with any elements placed on top of them.
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Send us your videos that demonstrate this skill and we may feature it in a future VLL Session and on our social media Email them to [email protected]